Management guru Stephen Covey had quoted "Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning If we remember correctly, it was Steve Jobs who once said that you can't ask customers what they want. Because by the time you build it, they will want something new. With the kind of path breaking products Apple has churned out over the years, Jobs has certainly walked the talk. By the way, there is an altogether different industry and that too in India that also seems to have taken this lesson to heart. And the industry is none other than the auto industry. Previously, most of the owners of small cars who looked for upgrades could do so by opting for sedans or hatchbacks. But in a move reminiscent of Apple's maneuvers, car makers took to launching new SUVs (Sports Utility Vehicles) and compact MPVs (Multi Purpose Vehicles), segment that customers barely thought of. Did the move work? Brilliantly we believe. This new breed of passenger vehicles has taken the market by storm. So much so that manufacturers are finding it hard to meet demand. What more, they have also given the struggling auto industry something to look forward to.